Understanding Search Engines And SEO
Google is the most prevailing search engine at the moment, although there are many others such as MSN and AltaVista, and many specialist ones such as BestBets which specializes in finding medical information and is widely used by professionals when they need to refer to specified sources for information. Basically, however, they are web pages where a user can enter keywords which the search engine uses to trawl through websites until it finds the requisite hits. These are then revealed on the Google web page as we know it, in a list of web pages and URL links. The search engine uses a spider which reads information from websites it comes across via keywords placed by the user and allocates back links. In the case of Google, the back link algorithm is PageRank, although this is now incorporated with CIRCA technology ranking each website more effectively.
An inbuilt ranking system categorizes these keywords into a list, showing the most relevant at the top and working its way down to the least relevant at the end of a huge number of pages. That was fine until the LSI concept was introduced. The Latent Semantic Indexing is the new algorithm that has stealthily been introduced to maximize search engine optimization. It certainly makes much more sense and is built from the number of synonyms the algorithm finds in the actual content of each website but, it very cleverly incorporates those keywords and retains them in the context that a human being would use them in. Very clever, especially when many marketers are not even aware of this new algorithm and continue to chase link building and to join link exchanges quite unnecessarily.
Google actually began developing the LSI algorithm in 2003 when it took over the company, Applied Semantics which utilizes CIRCA technology, designed to replicate the patterns of human thought. The LSI algorithm takes into account the overall structure of the website and incorporates the theme, tone and syntax into the equation, searching for a pattern amongst these and then incorporating these, together with keywords and any synonyms it finds, to maximize rankings.
Some sites which were previously at the top of Googles tree have completely fallen off the branches and have been evicted, while other sites now only achieve minimum exposure. The problem lies not with Google but with failing to incorporate true organic search engine optimization into the content of each website. Basically, to achieve maximum status with Google now, it is necessary to rewrite many previously successful websites, focusing on a good SEO understanding of the latent semantic indexing algorithm.
Don’t Get Caught With Google Adsense Click Fraud
Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.
Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.
It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.
Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.
How do you prevent being involved in this fraud?
Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.
It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.
As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.
Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.
You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.
Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.
Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.
Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.
If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.
Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browsers information, users session info and pattern recognition. They also have systems available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.
Google offers suggestion on how to avoid click fraud. Using negative keywords can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.
Do not be caught in the Google click fraud. Be aware and be wary.
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