Shifting Advertising from Yellow Pages to the Internet
Author : Rich Reese
When you are trying to sell SEO or internet marketing services, you need to be clear about the strategies that you would implement for your clients in order to get them to sign up for your services. The clearer you can be about how using your services will benefit them, the more likely they are going to be to become a client. So, when you’re thinking about how to sell SEO, you should think about good moves that you can help clients make to bring them into the internet marketing age, such as why it is a good idea to shift an advertising focus from the Yellow Pages to the Internet.
The cost of advertising in the Yellow Pages, versus the results that such an ad provides is one of the things that you’re going to need to focus on. People who have studied the impact of marketing dollars have for example shown that one of the most profitable ROIs in marketing is from money which is spent on email marketing. If you can illustrate to customers how spending money in order to pursue an internet marketing campaign rather than paying for an overpriced Yellow Pages ad can benefit them financially, your proposal will start to make sense to them quickly.
It also becomes an issue of talking about the numbers. There is just no way that you can reach as many people with a Yellow Pages ad as you can with a proper internet marketing campaign. Not only that, the Yellow Pages are becoming a more and more outdated way of how people find the businesses that they need.
Shifting advertising to the internet (especially when talking about letting go of Yellow Page advertising) is about local SEO. Rather than using the phone book to find a business that they need, most people will now turn to the internet instead. They will use Google, the search function on their mobile phone, or an online Yellow Pages service to find the business in their area that will meet their needs.
By honing in on the people who find their services this way, a company can stand to greatly increase their business. The great advantage of online advertising is at its best for companies that have products and services that they sell out of their local store, and which they can sell directly online. This provides them with a double benefit from this type of online marketing. They can drive traffic to their site and make profit off online sales, but they can also boost the traffic actually coming in their door by focusing on local search performance.
Yellow Page advertising is something that was a valuable tool for many companies for a long time. If a company feels this is still a viable marketing strategy for their team, then by all means continue it, but they may consider reducing the size of their ad buy and shifting some of those resources towards online advertising in order to capitalize on internet traffic as well. Work with clients to find the strategy that will work best for their needs.
Rich Reese is a consultant on how to sell seo company and has expert knowledge of selling online marketing.
Free Search Engine Optimization Ideas to Grow Your Business
Author : Daljeet Sidhu
Search Engine Optimization (SEO) is extremely important for your business website to get traffic to rank higher in search results. However, topnotch SEO services don’t come cheap and low-priced SEO services are not worth the risk. Many such services practice black hat SEO strategies that get fabulous results in the short-term but risk your website’s expulsion from Bing, Google, and other search engines. Small businesses typically do not have the extra dollars to hire professional SEO services or buy popular keywords against competition that is prepared to pay top dollar.
Even without spending any money, small businesses can take some steps to improve the organic ranking of the business website. Take for example the option of using non-textual media to generate traffic. An innovative opening has come up with Google’s Universal Search concept that highlights videos, images, maps and more apart from the regular search results. Other free of charge SEO tactics that can make a difference to your website ranking in search results are:
1. Registering your business on Google Local Business Center
Google Local Business listings display your business for various keyword phrases in your local area, with your business name, a map along with directions to your office and contact details and website address if any. Use this opportunity to promote your business irrespective of it being an e-commerce website or a brick-and-mortar establishment. Be sure to include appropriate keywords in the title and description of your business listing. Google checks the data you have submitted before approving your listing. Ask customers to submit their review of your business in the Google Local Business listing and get links from other websites such as business directories, yellow pages, etc. Yahoo! Local offers comparable features.
2. Registering your business on Google Product Search
Build a product feed and add information such as description, pricing, specifications, benefits, and other information. Include pertinent keywords, the brand name, and product name in the title and description of the product listing. If your product listing includes client reviews, it looks more trustworthy. Encourage buyers to leave reviews by offering discounts or similar benefits.
3. Create a buzz with social media networking
Social media networking is the latest trend in advertising a business or a brand. As these websites are visited every day by hoards of users, they are an ideal platform to start a conversation about your business. Social networking portals such as Twitter and Facebook drive interested customers to your website as “most searched” topics often get selected by search engines.
4. Using multimedia
When clients enter some keywords into a search box, they are essentially looking for information. Multimedia such as videos, audio files, animations, etc. can also meet this requirement. You must make sure that the video title and description includes popular keywords to make it come up in search results. Here too, customer reviews and feedback helps your credibility. If your video is informative and liked by people, more of them will link to the video or tag it as their favorite, thereby improving your brand visibility.
5. Publishing content related to recent industry news
Websites such as Google News love to display articles on trending subjects. Create content around relevant trending topics and make targeted search terms part of the title. Well written and meaningful articles are linked to by bloggers and other websites.
These suggestions should help small businesses start on their SEO initiatives. Without basic SEO, a business website cannot attract traffic. Even if marketing is not the main aim of your website, not optimizing it is your loss. Websites cannot magically improve sales or expand your customer base. Some promotion is a must, and SEO is the least expensive means of pulling in traffic.
Daljeet Sidhu is at TradeSeam B2B Marketplace. SEO Services blog. Search Engine Optimization quotes
Tips To Find The Best Keywords For Traffic
Author : Alexi Snider
Any information can be searched through internet with the help of various search engines. While searching in these engines, people type in the words that they are looking for. Depending on these words the website containing this word would be generated in the related sites. For this purpose, the keyword must be fixed properly for every website. There may be thousands of related websites to the topic of search. The order of the sites arranged depends primarily on the keywords optimization. For this reason, the owners if the sites must know how to optimize your website for keywords. This must be known before typing in the content of the page.
This article is moderately hard to do and it is in the form of continuous instruction. The first step in this task is to begin with the optimization of the keywords in the site and understanding all about the content. Once the content is understood the keywords must be properly decided. To do this, the site called Google, has specialized tools that help the owners of the site. It is called ‘Google adwords’ that is a form of a keyword tool. This tools has the most of the frequently searched words in this search engine.
This tool given by the google, has a list of t=all the words that very popular in the searches over a period of time that are related to your site. Apart from the words it also displays the number of the words are searched for in the engine.
This keyword tool by the Google, displays the volume of search and also suggests you a bid price to advertise it if you are interested in buying the words via Google adwords. Though sometimes you do not wish to buy or use this keyword tool, they may come handy. They also help in making you realise the words that are very popular and this proves very beneficial when you have to add the words and sentences in your site. After reading the words from the tool, and getting an idea of the popular words, the next step is to use it in the website. The keywords can preferably used in the headings or the titles of the content. The words must also be repeated throughout the content of site. In this case it is good to repeat the same words of ten, but also must take efforts to avoid over doing it. More the number of words, higher the priority given to the site.
Apart from using the keywords in the titles, headlines, and other content, it is advantageous to use it in the URL of the page. Try this if it is possible. An example of this is to use some broad keywords that can relate to the entire theme and content of the site. Try using very specific words in the file paths as well as the directories.
It is also very vital to know and understand the optimization of the keywords and is also ongoing process. As and when you add new content to the site the keywords must be optimized.
Therefore we learnt how to optimize your website for keywords from this article.
High traffic volume is key to making profit from your website, the Author shares the Adapter site. He is using all this techniques you read in the article for his Autoradioblende project.
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