Video in Chicago Needs Four Tips to Get Your Online Marketing Video Noticed
Author : Irwin Myers
Once, online video especially in Chicago, a highly competitive market, was a novelty. Today, there is a titanic flood of online video, a testament to its immense popularity. What enabled this flood was the coming together of two digital trends: the plummeting price of digital recording gear and the widespread availability of high-speed, broadband internet access. Ground Zero for this explosion in online video is YouTube, which was launched in 2005 and purchased by internet search giant Google in 2006.
So serious is online videos impact that Google offers top ten rankings to those videos that have received enough user votes no matter where the videos come from, or what they contain. Todays marketing budgets need to be aware that a top ten ranking in Google on certain competitive search keywords can easily run the cost in money and time to the six figures and beyond. If you have yet to engage in online video production for your business, consider that at the absolute least, submitting a small number of videos to the various video sharing sites such as YouTube will never decrease your websites traffic because you ca advertise that sites URL in the videos and video page.
Make sure you use the complete format for your link and viewers of your videos can be at your website in less than a second after seeing your videos. What are some ways to get those viewers and raise your profile above the video flood? Here are four tips:
1) Share your video as a response. Browsing YouTube will bring you in content with videos that have high viewership. Look for such videos that connect in some way to your video. You can be creative with the association, but there should be a plain connection. Post the URL of your video as a Video Response to the high-traffic video in order to coat-tail some of the popular videos traffic and bring it to your own video.
2) Choose specific keywords. Use Googles Keyword Tool (find it in Google) and feed it the URL of a competing video page, your own product page or any other relevant web property you either own or know of. The tool will suggest keywords that you should use in your own videos title as well as spread around in your description copy.
3) Watch competing videos. Depending on whether an MBA is saying it, this activity might be called benchmarking or best practice research. Watch popular videos on various video sharing sites. Examine their content, their description, and their titles.
Think about your next video production and imagine ways to mirror what they popular video does, implement those ideas, and you will increase your chances of obtaining similarly high traffic.
4) Seek new video sharing sites and get in on their ground floor. Google owns YouTube, but indexes the entire web. Feed the video page with sufficient information and an appropriate title and you can expect a search engine presence on the keywords you pick assuming those keywords are not too competitive. At the same time, realize that you are a bigger piece of a smaller pie at the video site, which sees its own search traffic. This works especially well in the video Chicago marketplace.
Irwin Myers is the president of Video One Productions, a Chicago video production company that has helped businesses and individuals with their multimedia production, editing & duplication needs since 1987. Visit our website at http://video1pro.com and our blog at http://video1pro.com/blog
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