How to sell informational products on eBay
It can’t be done, they say. Selling informational products on
eBay. Every ebook which gets listed on eBay just gets listed for
under a dollar, and no one can possibly make money from them. To
a degree, the traditional wisdom is right, and there are
certainly many ebooks selling for pennies, often by multiple
sellers. What needs to be understood is that this is not always
a negative phenomenon, or even unintended. Someone selling
ebooks with master resell rights knows they will end up all over
eBay being sold for pennies. That is what they intend to happen.
By selling an ebook with your links inside it in this way,
there is the possibility that it will go viral and end up in the
hands of far more people than it would have done had the vendor
just sold it themselves with no resell rights. This is one
approach, and there is nothing wrong with it as long as you know
what you are doing, and why you are doing it. To be truthful,
most information selling on eBay, even by a master of the art
like John Thornhill, is done with the idea of capturing email
addresses from eBay’s huge traffic stream, which can be used for
future mailings.
Although you can, and should, make every possible use of your
“About Me” page to advertise your own business and promote your
sites, you also need to think about producing a large number of
low priced value for money ebooks. Selling these will give the
customer a good initial deal, and make them receptive to future
offers. If they give you their email address, you can send them
those offers directly, and any sales will be free of eBay fees.
That is the primary function of selling information on eBay.
Even if you only broke even on your eBay activity, it would
still be more than worthwhile if it led to you building an eager
list of customers, who you could then market future products to
at extremely low charge.
Why you should consider an eBay store
Selling on eBay is something that is relatively easy to break
into. All you need to do is set up PayPal and eBay accounts,
take some pictures of your stock, and make a few listings. If
your products are in demand, you will make sales, due to eBay’s
exceptional traffic levels. As your products sell at a profit,
you can expand your listings and your business. When you reach
this stage, you should seriously think about opening an eBay
store. This will let you list multiple items in one place, and
give you the possibility of multiple sales.
The eBay guidelines say you should consider opening a basic
store if you have over $100 in total sales every month. The
basic store is priced at $15.95 per month, and will give you the
basic features. If your business continues to expand, you can
upgrade to the other categories of store. Even with the basic,
you get a pretty wide range of features and benefits. At any
level you get your store home page, and an unlimited number of
pages for your products.
As you move up through the levels, you get an increased amount
of many of the benefits which are available to you. The first of
these benefits is the ability to customize pages, and you get
extra pages at the higher levels. At the higher levels, you get
Selling Manager Pro, which is the expanded feature version of
the standard Selling Manager you get with the basic store.
When you have an eBay store, you will appear from time to time
on the “Shop eBay Stores” section of the search results. With a
basic store this will not happen that often, but it will still
get you some exposure. As you progress through the levels, you
will find your store being featured more often. When your store
moves up to higher levels, you will also have access to advanced
market research and traffic reporting. If you are selling
multiple products, you should definitely consider an eBay store.
How To Sell Products On eBay
eBay is the world’s largest online auction site, and it is host
to many thousands of online retailers who make either a part or
full time living from their eBay businesses. Getting started
with eBay is simple enough, and eBay has the advantage of having
the traffic already built in. As with any other site, the first
step is to register and open an account. If you are planning on
using eBay seriously, then you will need two accounts
eventually. This is because you never want to buy through your
main selling account. If you have a dispute with the seller, and
have to leave negative feedback, the seller may well leave
retaliatory negative feedback for you. If you have bought
through your selling account, that is where the negative
feedback will end up.
When you are starting, it pays to buy a few cheap items through
your selling account, and leave positive feedback for the people
you have bought from. If they reciprocate, you will at least
have some positive feedback when you come to start selling. From
that point on, you should never again buy through your selling
eBay account. Once you are registered on eBay, and have set up
your PayPal account if you have not done so already, you can
begin listing items immediately. The eBay site has very
comprehensive instructions for every part of the process.
The one piece of hardware you can’t really manage without is a
digital camera. Tests have proven beyond any doubt that listings
with a photograph do far better than ones without. The only
possible exception to this would be if you were selling
information products, where you could take a screen shot of the
info product and use that as a photograph. Assuming you have a
digital camera, you will then need to source stock to sell, and
also packing materials. Packing items well yet still being cheap
on shipping charges is one good way of getting happy customers,
who will hopefully become repeat customers.
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