The Importance of Meta Tags in SEO
Author : Melissa Smich
A Meta tag is basically an HTML tag, whose job is to furnish data to search engines (SE) regarding the kind of information present on the webpage. The purpose of a Meta tag is to add information and steer the SE spiders. Meta tags are an important tool to search engine optimize (SEO) a website. However, the magnitude of the role Meta tags will play in improving the ranking of your website depends on the se you are targeting.
Since these tags play an important role in determining search engine rankings of your website, you should be very careful in selecting the appropriate keywords for Meta tags. It is important to use them in your title. SEs go through the text body and the title of the content, and the information there is given more importance than any tag. Thus, make sure that the body of your articles has relevant content.
A Meta tag has 3 different attributes all of which play an important role in determining the search engine ranking of a webpage:
1. Content: The purpose of the content is to provide information in name/value pair.
2. Name: This is one-half of the “name/value pair”. The name could be a keyword, author, copyright, robot or description.
3. Http Equiv: This is also the name in the “name/value” pair attributes. However, the server uses it on the MIME document header before the web browser sends the real HTML document. Commonly used http equiv. includes charset, expires and refresh.
The description and keyword tags play a very important role in SEO of your website using Meta tags. The description tag describes your page to the search engine spiders. The content of description tag is used while displaying a list of websites. The keywords help in easy identification of the page by SE spiders. Since most search engines have limitations on the number of Meta keywords they can view, you should try to make your keywords as exact and concise as possible.
The Meta keyword and description tags were introduced to make using the web easier. However, webmasters have abused these tags to such an extent that, most SEs today have de-emphasized the importance of Meta tags in ranking. Good tags can ensure effective search engine optimization for a website to an extent. For best results, you should use them with other marketing strategies and not in isolation.
Myhosting.com takes pride in offering a range of competitively priced web hosting services, including domain and email hosting. This Web host service provides Search Engine Optimizing solutions for your website. Know more about the company’s services by visiting myhosting.com or calling 1-866-289-5091.
Squidoo Drives Traffic to Your Site
Author : Adrian Getty
Squidoo is a community website that allows users to create pages, called lenses, for subjects they’re interested in. Users can create web pages without knowing html. Squidoo is among the top 500 most-visited sites in the world and among the top 300 in the U.S.
The word lens refers to a focusing devise, and that’s just what a Squidoo lens is. A lens, in Squidoo-speak, is a single web page that focuses on one person’s view on a specific topic. A lens points a reader to sources of more information on the topic, which is how your Squidoo lens can drive traffic to your website.
What does Squidoo do? Lenses serve several purposes:
-Share your knowledge. When you care about a subject and know a lot about it, Squidoo gives you an easy way to share what you know.
-Increase your traffic. You can link to your blog or website from your lens. Since lenses have great credibility with search engines, a link from a lens can increase the ranking of your blog or website.
-Increase exposure on Google search returns for your keywords.
-Earn royalties. Lensmasters earn small royalties through Squidoo. Many donate their earnings to charities.
-Earn affiliate income.
Squidoo provides free web space; people can create as many lenses as they want. Some say lensmasters need 25-50 lenses to impact search engine rankings.
Driving traffic
The more popular your lens, the more traffic it can drive to your sites. To bring attention to your lenses you have to do two things: attract users and optimize for search engines.
To attract visitors:
-Provide relevant, useful, and factual material. Make it short and snappy.
-Do not self-promote. Link to quality articles that link to your webpage.
-Add fresh content frequently.
-Use topics that have popular products associated with them.
Optimizing for search engines for Squidoo requires attention to title tags, description tags, keyword tags, and header tags.
Title tags: This is the title of your page that shows up in search engine returns.
Description tags. Search engines may use the words in your description tags in response to a query. The words in your introduction module may appear in your description tag, so choose carefully.
Keyword tags: Choose your keywords before you create your lens. Choosing keywords is an art and a science. Online keyword tools show you how to determine the best keywords for your purposes.
Header tags help search engines spiders understand what your page is about.
Article marketing is the focus of Squidoo. Lenses with well-written, original content and good keywords and tags will earn more money and direct more visitors to your website or blog.
If you’re looking for tactics for generating more traffic to your sites, then you’ll want to check-out our traffic ultimatum review at: http://www.trafficultimatumsystem.com
Foundational Strategy to Search Engine Optimization
Author : Corinne Bridgewater
The hottest trend right now for making money online is Search Engine Optimization (SEO.) This one foundational strategy alone can determine whether you will make money online or not. Of course doing SEO does not mean you set up one thing and you are done, oh no, you must do a variety of things to tease the search engines to come visit your website.
SEO is what will get search engines to rank your website high on the results page. The higher you are on the results page the more traffic you will get. A basic foundational skill for using SEO is choosing the right keywords that are best for your websites content.
The key ways through which you can optimize your website for search engines:
Keywords are the most vital part of SEO. Know your keywords and your keyword phrases well and use them all on your website. Use your keywords in vital places like the title tag, header tags, description tags, you find them in the source of your pages. Go to any website that is similar to yours and up at the top hit view, scroll down and click on page source. It will tell you what keywords that site has used. Good spy information!
We all want to use our keywords at an optimal amount, if you use them use them wisely or if you over use them you can be called a spammer. Have more than one or two or ten keywords for your site. Use the Wordtracker tool, or traffic Travis tool to find your keywords, check them out on Google adwords tool and the competition for it in Google, make sure to use quotes, that will then return exact phrase for you. It is best to use low competition keywords with high search as then you will have a better chance to get ranked higher in the search engines.
Make sure that you use your keywords in the title of your blog, the title of your webpage headings and subheadings.
Search engines look for high quality fresh content when they spider your website. You should never use another persons article unless you have permission and give them credit. Duplicate content will penalize your website with the search engines.
Have high quality, unique and fresh content on your website. Duplicate content can result in your website being penalized by search engines. Having fresh content means that your website will get indexed by search engines and more people will visit your website because you have useful content on your website.
Once your website is up and functional do not just sit on it hoping that people will come to it. Go to website directories and submit your site. This means that your website will now be visible for all the search engine spiders to come and crawl it and index it. People will now be able to find it.
Get links from other sites that are related to yours. It is like going for the popular vote, the site with the most links wins. You want to be that website!
For one way links you need to write articles and submit them to the article directories with your author resource box, join forums and make sure you add a signature with the URL of your website.
Get reciprocal linking. This only works if you have good and unique content on your site. This can be a long tedious task but the results are usually quite worth it. To get this done, you need to find other niche sites like yours and ask the owner to exchange links with you. If you link with sites that have above Google page ranking of five it will hold more weight in the popular link contest and push your site up in rankings which again will give you more traffic.
Get internal links, this is where you link from one of your pages to another.
Include a site map. It is a good idea to create a site map with text links that you link to the site map from your website’s homepage.
If you use the basic steps in the basic strategy to search engine optimization then it will help you to increase your ranking in the search engines. Higher rankings in the search engine mean more traffic and that is what we want.
I invite you to get your free Report
‘Quick Start Guide To Online Home-Based Profits’ by visiting my blog at http://www.corinnebridgewater.com/blog
-
More Useful Links!
