Online Marketing Promoting Your Promos
Author : Ken Hubener
It doesn’t matter if your business is online or a traditional brick and mortar offline business - there are many Online Marketing techniques you can take advantage of. Your objective is to create buzz and raise awareness. You want to get people talking, get people excited about your upcoming promotions. If you think you can just flip the “sale” sign on and expect tons of people to be marching in your door think again. You have to first make them informed, and then excited about your promotions.
This is where your contact or email list is vital. The email list is the life-blood for Internet Marketers; its your biggest asset. Your success is really going to depend on the size and quality of this list. If you don’t have one - you have to start building it. This is important even for those with an offline businesses. Almost everyone has an email address, and notifications about upcoming promotions is something people would appreciate. Who doesn’t want to save money!
With your email list you can start generating a buzz by letting them know about your upcoming promotion - but don’t reveal it all!
You want to tell them just enough to raise their curiosity and interest. Let them know to mark their calendars, save the date. Talk about outstanding savings… or launch of a new product, etc… whatever it is you are promoting. Never been done. Unheard of prices… clearing inventory… you get the point. Get people talking. Get people excited. Generate BUZZZ!
You can use your promotions to expand your email list by using give-aways. Everyone likes to win free things - well put your email list to work for you. Offer everyone on your list the opportunity to win a prize. You want to make the prize compelling, attractive but also something you can afford. Imagine if you were to offer a free laptop or a $250 dollar gift certificate to the winner. I think this would sark some interest and have many of your customers clambering to bring you new customers and new leads. Be sure to use a tool like 10tier.com to track leads. Wouldn’t the increase in customers and leads be worth the price of the give-away? What a great effective investment.
Don’t forget to send out a final email or announcement when the promotion has begun. Today’s the day! Then, if you’ve done your job well, you sit back and watch your product fly off your shelf!
Remember to use social media sites as a way to get the word out also. If you use sites like Facebook or Twitter - update your status with teasers to get people paying attention. Again - don’t give away too much details; they will be coming soon!
“Promoting your promotions requires some out-of-the-box thinking, some creativity and possibly a little bit of investment. The options are endless but the ROI can really pay off” stated Ginutis Sipas during a NYC Wordpress Roundtable event last month. He revealed some of his online marketing strategies which generated a huge traffic surge on one of his latest website ventures, resulting in a 600% ROI on his marketing campaign efforts!
The bottom line is that online marketing is something every business needs to take advantage of. It’s your gateway to the largest market in the world!
Ken Hubener has been assisting individuals with setting up successful online business ventures since 1999. Networking, expertise and thinking outside the box is what you can expect from me. Visit me at advertisinginnewyorkcity.com to learn more.
The Essentials of Time Management (Its NOT the Supplies)
Office supplies are fun to play (or work) with but it takes much more than office supplies, PDAs, or computers to manage time wisely. You can purchase calendars, day books, and time management software all day long but unless youre committed to effective time management, none of that will matter.
Before you can manage your time wisely and effectively, youll need to assess just what it is youre trying to accomplish. How many hours will you be working per week or per day and what is it you want to accomplish? After you write down everything you need to get done, then you can look at your schedule and block out the time youll need for each task.
Time management is an important element of the Internet marketers success. Without it, youll likely find yourself swimming in water over your head, losing sales, and putting customers off. That can spell disaster for both the beginning and seasoned Internet marketer. Just dont get caught up in thinking that supplies and software will manage your time for you. They wont.
Keeping Costs Down
If you need to keep costs down, and most of us do, you may find that you dont need any special supplies at all in order to manage your time. After all, if youre an Internet marketer, you already have a computer and most likely have everything you really need right at your fingertips. Since a daily to do list and the right attitude are the most important components of time management, you have everything you need at the outset.
Another Time Management Tool
If you have multiple email addresses, you can save a lot of time by having all of your email accounts routed to one email address. While Microsoft Outlook is not the only email program that you can use to manage multiple email accounts, it is a popular way to do so. In addition, every time you receive a new email, it briefly pops up on your screen so you can tell at a glance if it is something you need to deal with right away or if it can wait. Otherwise, as part of your time management strategy, you might want to set aside certain times of the day to check your email so you are not constantly doing so, which can slow your overall productivity considerably.
Keep in mind that most of the time management techniques you can use to further your business arent costly; managing your time wisely takes more commitment than anything. When you consider that time can translate into money, you will have all the incentive you need to manage your time wisely.
Invest in Promotional Goods to Keep Your Company in Tip Top Shape
Author : Mary Braun
Invest in promotional goods to keep your company in tip top shape. By giving promotional goods to your customers, you are helping to keep them happy, show that they are appreciated and advertising your business.
Some of the promotional goods that you can give to your customers include calendars. A creative idea would be to choose a date and write in to call your company for an update or something to that effect. If you have hundreds of calendars ordered, you could print out stickers with a little saying on them regarding your company and put it on a date that you select. It just may help drum up extra business for your company. Your company name and logo will also be attractively designed on the calendar as well.
Some of your customers may travel out of the country often. A passport holder is an excellent idea for you to give.
Every company and business needs business cards. A business card holder will keep business cards neatly organized. When customers come to your gift recipient’s business, they can easily access a business card. Your logo will be on the card holder and there for advertisement as well.
Leather padfolios are a very handy and elegant promotional goods. A pad of paper, pen, ID window, pockets and an extra flap to hold important papers are held inside of the leather padfolio. (Pen is not included in the padfolio.)
Valet key fobs is a rich and elegant promotional good. The valet key fobs are top grain leather and come in black or tan. Your gift recipient is sure to appreciate your thoughtfulness.
Exquisite marble promotional goods are available as well. You may want to give a sophisticated cache box. Your client can hold paperclips, tacks, or any other important small items inside of the cache box.
Emerald chests made of marble are simply stunning promotional goods. The gift recipient may think the item is too good to keep at work and want to take it home and use it on his or her dresser to hold important jewelry or change.
Rich bookends in black marble or emerald marble is a divine promotional good to give your high volume customers. Imagine their surprise when they open the gift given personally by you.
You may choose to give one of the gorgeous marble clocks with your company’s name and logo which will adorn the gift recipient’s desk. Throughout the busy day, the gift recipient will think of you when glancing at the time on their marble desk clock.
Amaze your customers with new and creative promotional goods. Wealthwood Promotional Gifts offers many choices and free ground shipping on orders over $50. Article Source: Invest in Promotional Goods to Keep Your Company in Tip Top Shape RSPG
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