Gain Targeted Web Site Traffic Through Various Internet Marketing Techniques
Author : Karen Winton
Every online businessmen or website owner surely wants to receive targeted web site traffic in his or her website. This is because without it, Internet biz owners will find it hard to increase web sales. Below are a few Internet marketing techniques that website owners should employ in order to improve both website traffic and sales:
Technique A: Use specific keywords/key phrases in your website.
Key phrases and keywords are important tools that can drive the necessary traffic into online business sites. Utilizing certain keywords is an SEO online marketing solution, which means that you have to incorporate keywords in your site which are the most often typed keywords/phrases in Google’s, Yahoo’s, etc search fields that are related to your product niche. For instance, if you’re offering dog grooming services, some of the key-phrases that will bring you targeted web site traffic are: ‘dog grooming service’, ‘grooming for dogs’, among others. Using a keyword research tool e.g. Google Adwords Keyword Tool is one of the Internet marketing techniques you can employ in order to find out which keywords or key phrases are highly searched (and related to your niche).
Technique B: Avoid using flash animations in your business site.
Since you can’t increase web sales without an increase in site traffic, you should make certain that your site is ‘in good terms’ with the search engines. Remember this: search engines can only understand HTML codes, not flash codes/animations, Java, etc. Therefore, if the site you own has flash animations, the search engine spiders will have a difficult time accessing and listing your web pages, making it hard for people to find your site. A good online marketing solution, therefore, is to avoid creating flash and Java pages for your web site to be able to enjoy targeted web site traffic.
Technique C: Provide fresh and good quality content.
One of the most important Internet marketing techniques is for you as a site owner to always make sure that your website content is updated and of good quality. How will people go back to your site if the site only has old content that’s never updated? Fresh content that’s original and of great quality is one of the tools that entice people to revisit your site. Of course, the more visitors you have, the greater the chance to improve web sales.
Technique D: Do some article marketing.
Another online marketing solution you should take advantage of is article marketing. This means submitting niche related articles that are informative and at the same time promote your products/services, to article directories e.g. Article Alley, Content Crooner, etc. The URL of your site must be included in the author resource box so that your article readers can check out your web-site after reading your articles.
Utilizing the above mentioned Internet marketing techniques is a wise move, especially if you seriously want your website to gain targeted web site traffic. Bear in mind that a site that does not have the right amount and the right kind of traffic will find it very hard to improve web sales.
Karen Winton is a successful Web marketer. To really get targeted traffic, utilize: Entireweb Express Inclusion. For your site to be higher in search engine results, use: Effective Directory Submitter.
Foreclosure Cleaning Biz Owners How to Get Foreclosure Cleaning Jobs with Cheap Postcard Marketing
Author : Yuwanda Black
Postcards are an ideal way to market a foreclosure cleaning business. This is especially true if you have a small marketing budget. As of this writing, it costs only 28 cents to mail a standard size (4 x 6) postcard anywhere in the U.S.
Why Postcard Marketing Is So Effective
Quite frankly, it’s because the message is “out in the open” for everyone to see. It’s not hidden behind an envelope or other mail packaging. You’ve more than likely received a postcard in the mail from your local grocer, dentist, eye doctor, gym, accountant, etc.
This is all proof that it works — particularly for local small businesses — which is what your foreclosure cleaning business is.
A $900 Foreclosure Cleaning Job from 30 Postcards Mailed
One foreclosure cleaning company owner in Atlanta divulged that postcard marketing has been one of the most effective marketing methods for her firm.
She states: “We once landed a $900+ foreclosure cleanup restaurant job just one week after strategically sending out only thirty postcards.”
Now that you know why postcards are so effective, let’s look at the elements ever postcard should contain to get prospects to respond.
Overview: 3 Elements Every Postcard Campaign Should Contain
1. A Call to Action: This is simply asking your prospect to take action, eg, call for more info, request a quote, subscribe to your foreclosure cleaning newsletter, etc.
Following are some tips for getting prospects to respond to your postcard mailings:
The Headline: Make it big, colorful and bold.
Give a Benefit: Tell prospects how you can help them make more money, sell more properties, get their foreclosed properties back in shape to be sold sooner, etc.
Make Time-Sensitive Offers: Eg, Call today and get 15% your first job!
2. Relevant Info: Effective postcards relay relevant info that is important to the prospect receiving the card. If the info you dispense in your postcards is relevant, important and timely enough, some prospects will even hold on to it for future reference.
3. List Benefits, Not Features: What’s the difference? Benefits are what your service can do for a client; features describe different aspects of our business.
The following is a benefits statement.
We Can Help You Sell More: Spend time selling foreclosures; not cleaning them!
The following is a features statement:
We show up on time and offer competitive prices.
See the difference?
While features are great and say a lot about your business. Most people work from a WIIFM point of view (eg, What’s In It For Me). Benefits tell them what’s in it for them.
Remember, potential customers don’t buy features; they buy benefits. Be sure to keep this in mind when designing your postcard campaign and your phone should be ringing with foreclosure cleaning jobs in no time.
To learn more about how to market a foreclosure cleaning business with postcards, log on to http://ForeclosureBusinessNews.com. You’ll also find in-depth info on the latest home foreclosure news eg, the #1 secret your lender won’t tell you that can stop foreclosure, the timeline for foreclosure in all 50 states, educational videos about the foreclosure process — and more.
Distributed by Content Crooner
-
More Useful Links!
