Call Tracking for Ad Agencies
Author : Daniel Bernal
Ad agencies have many tools available for understanding how their business is running. Whether online or offline, plenty of methods are used to calculate your return on investment (ROI) or understanding how well a campaign is performing versus another. However, call tracking provides an application that streamlines your analytics into one web based format. This allows any marketer, from novice to highly experienced, to develop sound conclusions on marketing and advertising efforts. User friendly applications that capture the most detailed statistics are at the forefront in this web 2.0 world.
Call tracking has been around since the 90’s and it’s only until recently that this software has been most noticed by businesses everywhere. This call software has been gaining momentum as it becomes easier to manage, implements new features, and streamlines workflow. Call tracking is better than a regular 800 from the phone company for an ad agency when it comes to reports and tracking statistics. Some of those key features include calculating return on investment (ROI), records the phone calls for quality control or sales training, and the ability to track multiple ad campaigns on the same platform.
Call tracking allows companies to stay on track with their goals. It keeps everyone accountable because it can reveal how the marketing is performing. Whether you’re wasting money on a campaign or the sales team is not closing deals, it quickly reveals that information in the detailed statistics it reports. While hours are spent calculating how well the marketing does, call tracking logs all call activity, so that information is reported in real-time. This is great for managing multiple campaigns without too many hands in the project.
Not only is call tracking great for marketing, but it well utilized for internal use. While it tracks your marketing responses, it also keeps allows you perform quality control, listen in on the recording and see how your customer service handles each call, closing ratios, and call length, just to name a few. This call software has been greatly used in call center to monitor hundreds of calls that flood the phone lines and it would essential for a business to invest in a call tracking application. As this program becomes more advanced and more features become implemented, it’s easy to see how call tracking can improve any ad agencies business and streamline the workflow. Try call tracking today and discover the benefits this application brings to your company.
Daniel Bernal is vice president of a direct marketing firm and has over 10 years of business management experience. He understands how call tracking can track advertising campaigns easily and has developed call tracking software around this knowledge.
How To Get Free Website Traffic Using Yahoo Groups
Author : Daniel Pereira
Marketing with Yahoo Groups can be an effective way of marketing for your business. But if you do things the wrong way, then you can easily ruin your reputation with people in the online world. Here is an easy example of how to do this: You jump onto Yahoo Groups and then your heart starts to beat fast! You have just discovered over 30 Yahoo groups with tons of members who fit perfectly into your target market. You then start the joining process, and are accepted to all 30 groups because you tell the moderator that you have “something to add” to the community.
You then purchase some simple software that will automate your Yahoo Groups postings for you. Each day you then proceed to post your “contribution” to all 30 groups. You then get excited as you see that you are starting to get a few free visitors per day to your website. Shortly afterwards, one by one, the group moderators kick you out of their groups, marking you as a SPAMMER!
Now, if by chance there has been someone that taught you that this was a good idea to try for obtaining free traffic, I am not saying that they are 100% wrong, especially because I am about to teach you the “right” way of marketing with Yahoo Groups. The problem is that people follow the above “game plan” step-by-step and what they are doing can easily be seen as spam by others. People who participate in these Yahoo Groups are in these groups so that people can share information together as a community. And when you place an advertisement within these groups, most people can’t stand it!
Now, if you want to follow the above game plan, then there is a way that you can do it the right way. I will use this article as an example. Right now I am sharing some good information with you. You are in the 3rd paragraph of the article right now. Not once have I tried to send you to one of my websites, nor have I tried to send you somewhere through one of my many affiliate links. There is a right time and a right place for me to do so. If I do it wrong, then my article will more than likely be rejected by the majority of the article directory sites.
But if I can write a great article, and then only put my website information in the “about the author” box, then four great things will happen: 1. My article will get accepted by most article directory sites. 2. This means that my article will actually get read 3. If people read this article and like the information provided, then they will actually get to the bottom of the article! 4. If people get to the bottom of my article and see that I have even more to offer them, then they will likely click through to my website.
So, what does this mean that you should do in Yahoo Groups? This means that you should actually take the time to contribute to the group instead of just placing advertisements. If you make a contribution to the group, then it will be viewed as o.k. to maybe mention your website at the end of your contribution. People will then appreciate what you have added to the group and then will probably click through to your website. In most groups, this is the acceptable way of doing things.
Now, there is one more really great way of marketing with Yahoo Groups the right way. Many people don’t want to use this method because it actually involves work. But, if you get through the “hard” part of this process, then you will start to get tons of free traffic and leads, right through Yahoo Groups!
This really effective way of obtaining free traffic and leads is by actually taking the time to start and grow your own group. If you create a great group, and work hard to grow it, then eventually the group will take on a life of its own. But why? Because generally very few people want to be part of a “small” group. But if someone sees a group of 1,000 people who share a common interest, then that is a great group to join! So, if you take the effort to grow your group to a certain number, then the group will then start to grow more and more without much effort on your part. And then comes the cool part: You will be able to “spam” your own group! And the really great thing is that people won’t even see your advertisements as spam since these messages are coming straight from the group moderator.
Daniel Pereira is an expert at driving free traffic to your website. For 2 free eBooks, free weekly conference calls, and a free mini course, just head on over to www.TheFreeTrafficFormula.com . You can also visit ‘The Free Traffic Blog’ at www.TheFreeTrafficFormula.com/blog
Call Tracking for Dentists
Author : Daniel Bernal
In today’s economy people are not likely to spend their extra dollars on their annual teeth cleaning or go beyond that by going in for a teeth whitening. Dentists are losing their existing and potential clients left and right because of the fact that dentistry is the last priority on their list and most people would rather spend their money on something else.
So what are these dentists going to do? Professionals will be keeping their business flowing by retaining existing clients while attracting new ones. They need to advertise and market their services to remind people to up keep their hygiene and that it’s worth the cost. They also need to remind people that there are opportunities for deals and discounts on specific services. What better way is there to reach people than through an advertisement?
If a dentist puts an ad out for a free exam and a discounted teeth cleaning more people are most likely going to take that opportunity. There is a phrase “out of sight, out of mind” and in this case, it is true. The more you advertise the more the general population is going to visually see that going to the dentist is probably more of a priority than they were thinking. With certain advertising, going to the dentist can also look very appealing to the eye because of the shown outlook it will potentially impact.
The next question to answer is where to advertise. Magazines, mailers, radio, TV, all advertising will help gain business but the question is, which one works best, what type of advertising and which ad is generating more business? This is where call tracking comes in to play. After a business advertises, putting themselves out on the market, most likely they will want to know which ad is bringing in the most patients. With call tracking this information is tracked for you and simple to view. Each call that comes in for a specific ad is recorded and monitored. You will know how that potential patient found out about their practice, where they saw the ad and what about the ad attracted them. Dentists can also find out their return on investment (ROI) through the call tracking system, and stop wasting time and money on ads that are not working while focusing on the ones that are bringing in the new patients.
Dentist’s who use advertising and put themselves out on the market, then add call tracking in to the equation are bound to generate more patients and be more successful than without it, hands down. At the end of the day when all is said and done, marketing and call tracking is a team that always reaches its goal.
Daniel Bernal is vice president of a direct marketing firm and has over 10 years of business management experience. He understands how call tracking can optimize advertising campaigns and has developed call tracking software around this knowledge.
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