Resources for writing a great headline
The headline is the most critical part of a sales letter. A top class copywriter will produce many different versions of the same headline, and test them against the control headline, which will have been developed with experience and research. The results of these tests are often a surprise, even to big name copywriters, and can result in new controls being developed. If you are a marketer who cannot pay thousands of dollars for a top class professional sales letter, you are going to have to do the best you can without these luxuries.
The great feature of sales letters for the aspiring copywriter is that they are visible. Nobody writes sales letters to hide them. This is your first valuable resource, the thousands of internet sales letters which you can study and create a swipe file from. If you go to the affiliate networks such as Clickbank and PayDotCom, you will be given a clear indication of which products on the marketplace are selling well. The sales copy that is working to sell these products is there for anyone to study.
Also there for anyone to study are the materials created by some of the world’s best copywriters. A legend such as Gary Bencivenga has created a full copywriting course on his own website, so take full advantage of this. The late Gary Halbert’s website also has many of his old letters and copywriting tips. Many of the top copywriters of today have blogs, where new posts appear on a regular basis, so it is always worth checking back. Writing a headline is sure to be discussed regularly.
If you are prepared to spend some serious money, there is even a software tool which will analyse headlines and give feedback on them. It is called Glyphius, and works from your desktop. You can test various headlines, and get scores on them. Software is no substitute for humans, and there is no guarantee the Glyphius results will be mirrored in the real world. The tool can be a time saver, though, in deciding which headline to run as a control.
What Affiliate Networks are and Why You Should Consider Using
What Affiliate Networks are and Why You Should Consider Using Them
Affiliate networks house many opportunities for affiliate marketers in one location. Instead of one affiliate program for one company, affiliate marketing networks act like malls; several companies are represented and the affiliate marketer can choose which products and which companies to represent. The network keeps track of sales and pays the affiliate marketer. Once a marketer signs up with the network, he or she can then begin affiliate marketing the products they choose without having to sign up or register with the individual companies.
Digital Products
Some affiliate networks market digital products and others market physical products. Some market a combination of the two. Buyers are able to download digital products immediately after purchase; these products may range from ebooks to diet solutions to ringtones and more. Sellers are able to track their sales using tools the network provides. In addition, before affiliate marketers choose which products theyll promote, they are able to see how well the products are selling and have a look at the products sales page.
Commissions
The rate of commission, or referral fees, as they are sometimes called, can vary widely with affiliate networks. One product may give you a 25% commission while another product may pay a 75% rate of commission. While it may seem like a no-brainer to choose the product that pays the higher rate of commission, that is not always a good idea. This is true not only for affiliate networks but for all affiliate programs. Think about it: just because a product pays a high rate of commission doesnt mean youll make more money promoting it. After all, 75% of zero is still zero. What you are looking for is products that sell so be sure and look at the rate of conversion when you have the opportunity to do so.
Get One Paycheck for Promoting Multiple Products
One of the advantages to working your affiliate marketing business through affiliate networks is that youll be paid for the sales of all your products at one time from one company. Therefore, it may be more convenient for you to associate yourself with an affiliate network rather than with multiple companies. It may come down to which products you are willing to promote; if you are already marketing in a certain niche then you may need to look for products that will go along with that particular niche. One thing is certain: since it costs nothing to be an affiliate marketer, experimenting is essentially free of charge. While you may spend a little time narrowing down your choices, you wont have to put up an investment to test the waters.
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