So What s Your Origin Story
Author : Malcolm Emery
In marketing and sales, it pays to have an Origin Story. In fact, it pays very handsomely.
So what’s an ORIGIN story? I’ll explain by way of example.
In my own case. The fact that I failed dismally at school. The Fact that I was fired at the age of 22, leaving me with $500 in the bank, a new house and land package mortgage to take care of, and a wife keen to become pregnant… All of which was an opportunity disguised as an obstacle.
The fact that I, without having read a book until the age of 41, bought and sold 15 odd businesses and made a small fortune in the process. Even, the Fact that my father was an abusive alcoholic, and 55 when I was born.
Are all part of my ORIGIN story. Your Origin story could be that you were a 60 kilo male weakling that was sick of getting sand kicked in your face and 10 years later because of it, you’re now Mr. Universe.
One way I describe all of this, is that your Liabilities are often your Opportunity. Looking around my Rebellious Millionaire group, in fact most successful people and businesses, have a similar ORIGIN story to hang their hat on. The reason your ORIGIN story or liabilities are such a powerful marketing tool, is because people (customers, clients, even the opposite sex) empathise with imperfection.
In fact, they love to know you’re far from perfect, and that you’re prepared to reveal your soul.Every time I’ve done so, has resulted in more positive comments (and sales for that matter) than anything or any other technique I could use. I’ll now give you a famous ORIGIN story example. I believe the book “Think and Grow Rich” by Napoleon Hill has sold something like 30 million copies per year for the past 50 odd years.
All with very little marketing. Frankly, without the ORIGIN story I’ll describe here, I suspect it would be lucky to have sold a handful. On a dark and stormy night in 1917 a young guy who was trying to get his footing as a writer, got an interview at the home of America’s first billionaire Andrew Carnegie.
Taking a liking to this young lad, Carnegie issued him a challenge, and that was to write about the success commonalities of 500 odd of the greatest achievers of that time, through observing, interviewing and questioning this group.
Carnegie would provide him with an introduction to the high achievers, but pay him nothing for his efforts. What Hill didn’t realise at the time, was that he had 60 seconds to reply as to whether he wanted to take up the challenge.
Some 20 years later in 1937, thanks to all the doors that Carnegie opened to Napoleon Hill, the book “Think and Grow Rich” was finally published. I promise you, without the intriguing Carnegie - Hill ORIGIN story, we would not be talking about “Think and Grow Rich” here, nor would it have enjoyed the fraction of success it has.
My advice to you, is not to underestimate the value of your ORIGIN story, nor the power of revealing your liabilities. We all love stories, particularly human interest ones that reveal your flaws. After all, no one’s perfect.
Mal Emery is described by many as Australia’s Millionaire Maker.
Mal is a Best Selling Author, Business Coach and Mentor to Thousands, Business Owner, Speaker, Marketing and Internet Multi Millionaire.
Visit MalEmery.com for your free DVD ‘7 Keys to Making $100,000 in the Next 100 Days’
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So, how does it work?
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