Google Loves Backlinks From Blogger Blogs

November 13, 2009 by admin
Filed under: Online Business From Home

It’s no surprise that Google gives preference to Blogger blogs when it comes to their own search engine results. However, be aware that Google also penalizes “splogs” or spammy blogs that serve no purpose other than blatant self-promotion. Through a combination of software which tags blogs with little content other than advertising and user feedback which reports spam-like blogs, Google is trying to reduce the number of its own blogs that offer no content from being indexed and ranked.

For you, the marketer, all this means is that using a bit of common sense and supplying good content will make your blog valuable and a great source of backlinks. Like other Web pages and blogs, a brand-new Blogger blog will have no Page Rank and will take some time in getting indexed and ranked. “Seasoned” Blogspot blog posts get indexed and ranked within minutes of being posted. This can be very valuable in doing market research within a given niche and to give good backlinks to new Master websites and weaker Slave pages and blogs.

Unlike many other blogs like Typepad and Wordpress, the labels or keywords you enter in the labels field are not indexed by the Google search engine. This is to prevent unnecessary duplicate content in their search results. While this may seem inconvenient (and a waste of time to fill in those fields), think again! By using blog tagging services like Technorati and MyBlogLog, those tags end up in the SERP’s through their own links, bypassing the “disallow” rule in the robots.txt file associated with your Blogspot blog labels.

Unlike Wordpress blogs, Blogger blogs can have as many affiliate links as you wish to include. For the purposes of using these blogs as Slave pages for your main website, including a bunch of affiliate links may not be the best idea. Too many affiliate links and too little content can spell trouble for your rankings. If it is your intention to use a given blog solely as an affiliate-marketing venue, avoid using it for backlinking purposes.

Like other Slave pages, Blogger blogs increase in value over time. Brand-new blogs can use some help from Squidoo lenses, Hub pages, older blogs and ezinearticles.com articles to increase their value as backlink resources for your Master page. One of the fastest ways to get a great backlink and speed up the indexing of your blog is through a craigslist.org listing that points to your new blog. This high Page Rank site confers a great deal of authority with such a backlink and can speed up the indexing of your new blog immensely.

Within the entire scheme of your Master and Slave page backlinking plan, Blogger blogs are a free, easy to use and a powerful source of quality backlinks. The key is, as always, to supply good content those readers enjoy and find useful. Your good blog posts at Blogger will get you natural backlinks if you spend the time, effort (and money, if you’ve hired a ghostwriter to write your posts) to give quality content along with your own backlinks.

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