The Basics Of SEO Explained

March 21, 2010 by admin
Filed under: Money Making Strategies

Author : Mark Walters

Internet marketing can be broken down in to two main categories - sponsored links and search engine optimization. Sponsored links involve you paying a third party a flat rate to link to your website, or paying a certain amount of money to them only when someone actually clicks on the link (which is referred to as pay-per-click). The main benefit of this method is that you can buy the exposure you want with immediate effect. The downside is that it can quickly become expensive, and once you stop paying, you stop getting visitors to your website.

Search engine optimization (or just SEO) is the method of getting ranked in Google, Yahoo and Bing on the basis of the quality and popularity of your website. SEO should be your long term objective because, following the initial investment, most search positions can be retained at relatively little cost. To succeed with SEO, the first step is always to establish what search terms, also known as keywords or keyphrases, your potential customers are using when searching for your products and services online. It also allows you to identify and target specific niches, for example; nearly 3 times as many people search for kitchen door handles each month as internal door handles, even though they are basically the exact same item.

On-site optimization is the next SEO consideration. This involves altering page names, meta tags, headings and the anchor text used for internal links to include your chosen keywords. This is necessary so that the search engine robots (known as spiders) can determine what your website is about. The content of a website is also rewritten to include relevant keywords throughout the site, and often you will see individual pages optimized to target one specific keyword, or keyword phrase.

It is important to remember that content must also be well written for any human visitor. Not only will it convince potential customers to buy your product or service, but first class content is often referred to on forums and blogs, generating back links to your website from other peoples websites. Each back link from another website is seen by the search engines as being an indication that your website is a quality one, and so boosts your search positions accordingly.

SEO never stands still for long. Google is continually refining a number of tools to assist you in diagnosing any potential issues with your site, such as Google Analytics and Google Webmaster Tools, and with the emergence of new surfing habits, such as the prevalence of social media sites and user generated media content, the field of SEO will never be one in which you can relax and think that you have the job done.

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