The 3 Best eZine Formats
eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article.
Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.
The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.
While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.
You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers inboxes.
The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership
Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.
Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format.
Peak Productivity Secrets
Let me be blunt: All the to-do lists, prioritizing and planning in the world wont do you much good if youre just not in the mood to work.
You see, different people have different times of the day when they tend to be the most productive. This time of the day is referred to as your peak time. If you schedule your workload around this peak time, you can expect every day to be a productive day.
But most people dont do this. Instead, they create a long to-do list that will take all day to complete. And then they just work steadily throughout the day, never accommodating for the fact that theyre going to have highs and lows.
For example, many people tend to feel sleepy after lunch, especially if theyre eating fast-burning carbohydrates or big meals. Thats because your energy soars right after eating, often due to a sugar rush but when you crash, you crash hard. Sometimes its hard to keep your eyes open.
Another example
Some people are morning birds, and they spring out bed alert and ready to tackle any task. But by late afternoon, the early birds are starting to struggle. And by evening, the early birds tend to be at their lowest productivity levels of the day.
The opposite is true of the night owls. Night owls dont feel like their day is getting started until the afternoon. Then when evening hits, they get a surge of energy and are ready to be productive.
Chances are, you already know if youre a morning bird or night owl. And you probably know approximately what hours of the day you tend to be the most alert, focused and productive.
If you know all this, then start scheduling your workload around these hours. In particular, schedule your most difficult tasks during these hours, as youll be more likely to complete the job.
If youre not sure what time of the day is best for you, then you need to start keeping a journal. For the next week, record every hour how you feel in terms of alertness and productivity. Also note how much you actually get done each hour.
At the end of the week, you should know your peak times and your hours of lowest productivity. Once you start scheduling your work around your peak hours, you should see you productivity shoot up like a turbo-charged rocket!
Make It Easy To Buy From Your Site
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.
First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.
Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.
On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?
Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.
As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!
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